ITC Product Mix, BCG Matrix - 1040 Words

IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate ï  µ ï  µ ï  µ ï  µ ï  µ ï  µ Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283,000 cr) Business Segments ï  µ Fast Moving Consumer Goods (FMCG) ï  µ Hotels ï  µ Paperboards ï  µ Paper Packaging ï  µ Agri Business History ï  µ Incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited ï  µ Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C.†¦show more content†¦Ã¯  µ Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. These units typically break even, generating barely enough cash to maintain the businesss market share. They depress a profitable companys return on assets. Dogs, it is thought, should be sold off. ï  µ Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. They are a starting point for most businesses. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows. Question marks must be analyzed carefully in order to determine whether they are worth the investment required to grow market share. ï  µ Stars are units with a high market share in a fast-growing industry. They are successful question marks and become a market leader in a high growth sector. The hope is that stars become next cash cows. Stars require high funding to fight competitions and maintain a growth rate. When growth slows, if they have been able to maintain their category leadership stars become cash cows, else they become dogs due to low relative market share. BCG Matrix - ITC Stars †¢ Hotels †¢ Paperboards / Packaging †¢Agri business Cows †¢ FMCG - Cigarettes †¢ Matches / Incense Sticks ? †¢ FMCG Dogs Ansoff‟s Matrix Existing New Existing Market penetration New product development NewShow MoreRelatedStrategic Management5568 Words   |  23 Pagesin an organizational strategy: a. Six 5. The three important steps in SWOT analysis are: b. Opportunities, Threats, Strengths 6. GE matrix consists of how many cells? a. Nine cells 7. Which of these is the type of Games: d. All of the above 8. SBU stands for c. Strategic Business Unit 9. The BCG matrix is known as: a. Growth share matrix 10. ______________ specifies sales revenues and selling distribution and marketing costs. b. 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